Pricing for Industrial Marketing Programs
Marketing firms usually charge through one of two methods, utilizing a retainer, or working on a project-by-project basis
At CoreElement, we typically perform work for our clients via retainer. A retainer is a fixed monthly fee that pays for an agreed upon set of services.
We use a retainer pricing system because it allows for the progression of a project through different phases and across different media while eliminating unforeseen costs and surprises during an engagement. Also, as a project evolves from planning, creation and building to a monthly maintenance phase, the retainer changes to reflect our level of involvement.
A retainer allows for changes that occur, often due to technological advances, implementation, client requests and activities / events, etc.
Our typical retainers range from $2,500 to $5,000 monthly. Aggressive programs can be higher.
Common phases for a project to progress through might include
The retainer covers the cost of a project as it evolves – allowing our efforts to focus and transition naturally – without blowing your budget.