Quantcast

B2B Lead Generation with Your Industrial Marketing Content Hub

Your website isn’t what it used to be. Produce more leads with a content marketing approach. With 40% of industrial manufacturers considering their website to be a lead generator, but only about 20% of these companies generating a high volume of leads with their website (according to our latest international marketing survey), manufacturers are coming
  • 20 May, 2014
  • Posted by Bob Parina
  • 3 Tags
  • 0 Comments
Read More

Industrial Marketing 101: Your Email Marketing List

Is your email marketing list part of the core of your industrial marketing plan? It should be. Email marketing is one of the most established B2B marketing tactics out there. With big return on investment, and a relatively low level of maintenance, it should be part of the foundation of your industrial marketing plan. You’re
  • 13 May, 2014
  • Posted by Bob Parina
  • 2 Tags
  • 0 Comments
Read More

Is Your Website An Industrial Marketing Contradiction?

Your website used to generate leads. Today, not so much. You know that your website is outdated, but you’re not doing anything about it. See a problem here? There are many contradictions in life and industrial marketing is full of them. I have one more to add to the list. 66% – roughly two-thirds –
  • 6 May, 2014
  • Posted by Bob Parina
  • 1 Tags
  • 0 Comments
Read More

Attracting and Selling to Qualified Leads

Close more sales by identifying and focusing on quality leads. When it comes to manufacturing companies, I find that many struggle with meeting their sales goals because they are looking for customers in the wrong places. Many take an approach with their industry marketing that essentially amounts to accepting “any and all” prospects by offering
  • 23 Apr, 2014
  • Posted by Bob Parina
  • 2 Tags
  • 0 Comments
Read More

The Latest from an Industrial Marketing Dream(force)

A firsthand view of the ultimate conference for B2C and B2B marketers. Every now and then it’s nice to get out of Cleveland, and this week I had the opportunity to head to San Francisco to take part in Dreamforce 2013 – the annual marketing conference hosted by Salesforce. I thought I’d take a moment
  • 27 Jan, 2014
  • Posted by coreElem3nt
  • 2 Tags
  • 0 Comments
Read More

Must-See Dreamforce Presentations for Industrial Marketing Professionals

Presentations you don’t want to miss at the year’s biggest marketing event – Dreamforce. The 2013 edition of Dreamforce, Salesforce’s annual convention, is fast-approaching, and my industrial marketing colleagues and I are eagerly awaiting a chance to see the next big things in marketing. This year, Salesforce has over 1,000 sessions planned, including hands-on tutorials,
  • 27 Jan, 2014
  • Posted by coreElem3nt
  • 1 Tags
  • 0 Comments
Read More

7 Reasons Why Email is King in Industrial Marketing

Email is a top priority when it comes to Market Penetration, Reach and ROI. Though social media marketing often grabs our attention as the “new kid on the block,” the staple of any successful industrial marketing campaign remains email. Socialmouths recently posted 10 reasons why email marketing should be your top priority, and I picked
  • 27 Jan, 2014
  • Posted by coreElem3nt
  • 2 Tags
  • 0 Comments
Read More

Fostering Entrepreneurship in Industrial Marketing

Entrepreneurs are the test-bed for the economy…willing to take the risks larger companies won’t. Entrepreneurs fill voids. We see problems that need to be solved, and use our creativity and skill to provide a solution. Entrepreneurs take on a huge risk, but our drive, ambition and vision is what gets us up every morning. My
  • 27 Jan, 2014
  • Posted by coreElem3nt
  • 2 Tags
  • 0 Comments
Read More