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Out of the Cold: Warm Calling in Industrial Marketing

Gather data and learn the needs of your prospects – all before picking up the phone. I’ve written plenty about the plethora of data available to marketers in the age of “big data,” so it surprises me that companies still cold call as part of their overall industrial marketing strategy. But it turns out that
  • 27 Jan, 2014
  • Posted by coreElem3nt
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Industrial Marketing 101: Price is Rarely the Real Issue

Solve the problem, maintain respectable margins and gain a customer. For most manufacturers, it doesn’t necessarily matter how well you do on price, as long as you are in the ballpark. How many times have you heard the phrase “You get what you pay for?” Customers have heard it too, reaffirming that you do not
  • 27 Jan, 2014
  • Posted by coreElem3nt
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5 Tips for Stepping Up Your Industrial Marketing Lead Conversions

Marketing automation turns your prospects into paying customers…quicker. We’ve been conducting an international survey here at CoreElement, and peering through the preliminary data, one thing stands out to me: B2B marketers are not satisfied with their lead conversion rates. Like your golf game, you’re probably not ever going to be fully-satisfied with your lead conversion
  • 27 Jan, 2014
  • Posted by coreElem3nt
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Incorporating Twitter Into Your Industrial Marketing Campaign

Twitter is not a technology. It is a conversation. And it’s happening with or without you. As it relates to adopting Twitter into their marketing activity, it seems most (but not all) industrial manufacturers fall into one of two categories: They have a Twitter account and for the most part ignore it Or They lack
  • 27 Jan, 2014
  • Posted by coreElem3nt
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Industrial Marketing Lead Generation

There is an alternate to making cold calls for industrial marketers: automated lead generation. According to a recent DemandGen Report, the buyer / seller dance is now initiated by the buyer 90% of the time – and 81% of those buyers start the process with a web search. Your customers have a problem, and your
  • 27 Jan, 2014
  • Posted by coreElem3nt
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Industrial Marketers Should Emulate Social (Media) CEOs

Social media has gone from being a novelty to become a key tool for industrial marketers. Companies have become more productive with their social media efforts, discovering its true utility and turning that utility into an advantage over their competition. Relatively speaking, the industrial manufacturing segment is untapped and wide open for companies to get
  • 27 Jan, 2014
  • Posted by coreElem3nt
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The Jury is Still Out on The Reshoring of US Manufacturing

The practice of bringing manufacturing back “home” has been greeted with cheers. A recent MIT survey of 108 US-based multinational industrial manufacturing companies with annual sales between $20 million and $25 billion and multichannel operations found that 14% of them definitely planned to move some manufacturing back to the US market. So what’s going on
  • 27 Jan, 2014
  • Posted by coreElem3nt
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The Industrial Marketing Generational Gap

One size does not fit all when it comes to your industrial marketing messages and channels. Your market can be split a number of different ways – by gender, geography, education, etc. But perhaps the most meaningful split when it comes to effective marketing for industrial manufacturers if by age; more specifically, generational. There are
  • 27 Jan, 2014
  • Posted by coreElem3nt
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