Quantcast

Industrial Marketing: Are You Looking for an Advisor or a Waiter?

When the conversation turns into a one-way street, you aren’t asking for help – you’re asking for trouble. With industrial marketing, the relationship between an advisor and their client works best when each party understands their role. Just as they do with their financial advisors and legal teams, companies develop close working relationships with their
  • 27 Jan, 2014
  • Posted by coreElem3nt
  • 1 Tags
  • 0 Comments
Read More

Is Fracking Revitalizing US Manufacturing?

There has been lot of speculation about the strength of US manufacturing. One bright spot has been the shale oil boom. A hot topic among politicians, environmentalists and concerned citizens, the boom in shale oil production is making a big impact on the industrial sector of the US economy. How far-reaching the impact is, and
  • 27 Jan, 2014
  • Posted by coreElem3nt
  • 1 Tags
  • 0 Comments
Read More

The Importance of The Industrial Marketing Process

Are you diversifying your industrial marketing efforts to get the most bang for your buck? One of the observations I’ve made over the span of my career is that many executives fail to invest as much time and resources into managing their company’s marketing budget as they do into managing their own finances. I wonder
  • 27 Jan, 2014
  • Posted by coreElem3nt
  • 1 Tags
  • 0 Comments
Read More

Industrial Marketing Basics: Are You Doing More with Less?

At a time when companies are reluctant to add payroll, industrial marketing automation helps manufacturers add capacity. Advances in automation aren’t just for manufacturing anymore. Automation will soon become mainstream in the marketing arena, and can result in serious efficiency gains (think, cost savings) for companies. I’m willing to make a bold statement and say
  • 27 Jan, 2014
  • Posted by coreElem3nt
  • 2 Tags
  • 0 Comments
Read More

Is Your Marketing Technology Keeping Up with the Times?

Is your marketing technology and automation advancing at the same pace as your products and processes? Manufacturers often invest significant sums of money in technology that will improve the quality and design of their products and processes. Unfortunately, I find that the same investment is not made in industrial marketing technology, which has advanced just
  • 24 Jan, 2014
  • Posted by coreElem3nt
  • 2 Tags
  • 0 Comments
Read More

Do You Have the Budget, Time and Perseverance for Industrial Marketing?

If you’re lacking any of the Big 3 – budget, time and perseverance – industrial marketing success is probably not in your cards. In order to achieve success, you must to be fully committed to your marketing plan. That means having a robust budget, allocating the proper amount of time and persevering when times get
  • 24 Jan, 2014
  • Posted by coreElem3nt
  • 2 Tags
  • 0 Comments
Read More

The Equimarginal Principle and Industrial Marketing

Does the equimarginal principle guide the spending of your industrial marketing resources? We all recognize the costs of the things we do, but what about the costs of the things we don’t do? When you’re spending your time answering emails or chatting at the water cooler, you’re not overseeing your website’s development or monitoring the
  • 24 Jan, 2014
  • Posted by coreElem3nt
  • 1 Tags
  • 0 Comments
Read More

Positioning is Key to Industrial Marketing Success

Don’t waste time writing a 5-10 page industry brief about your company that no one is going to read. Mark Pollard, a strategy director and reformed magazine publisher based in New York, writes in his blog that positioning is often extremely difficult for some companies: A big part of what I do for a living
  • 21 Jan, 2014
  • Posted by coreElem3nt
  • 3 Tags
  • 0 Comments
Read More