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Industrial Marketing 101: Your (Company’s) Blog

Your company needs a blog, but don’t worry if you don’t have one; they’re nothing to be afraid of. Creating and maintaining a blog offers you the opportunity to establish yourself as an industry expert, improve your SEO ranking and provide quality content to your leads / prospects. Clear, concise and easy to execute and
  • 21 Jan, 2014
  • Posted by coreElem3nt
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Get More Mileage Out of Your Industrial Marketing Content

When you’re struggling for new content ideas, try these tips to extend the life of your industrial marketing content. Producing quality content on a regular basis can be tough, but the good news is that there are multiple ways to get past that bout of writer’s block or to whip up something quickly when you’re short
  • 21 Jan, 2014
  • Posted by coreElem3nt
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Which of the Three Types of Industrial Marketing Professionals Are You?

Taking a look in the mirror to see the type of industrial marketing professional you are can be a call to action. I’ve encountered a number of interesting clients and colleagues throughout my industrial marketing career, and they tend to fit into three categories (with a little shoehorning). Below is a little more detail on
  • 21 Jan, 2014
  • Posted by coreElem3nt
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Sales and Industrial Marketing: Developing a Lasting Peace

Sales and industrial marketing departments share a common goal, so why feud? Marketing automation keeps the peace. Ultimately, your sales department and a marketing department have the same goal: generating revenue. But often, the “two sides of the same coin” butt heads, or forget to play nice. It appears that the marketing department of industrial
  • 21 Jan, 2014
  • Posted by coreElem3nt
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The Case for Flexibility in Industrial Marketing

The tactics that marketers are using today will be different six months from now. Are you prepared? We’ve all heard the old adage that “the only thing constant is change.” While that may seem corny or cliche, it’s also true. You need to build flexibility into your industrial marketing plan. And while you certainly can’t
  • 21 Jan, 2014
  • Posted by coreElem3nt
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Does Print Have a Place in Industrial Marketing?

Print is still alive, but the $64,000 question is, “Does it fit into my industrial marketing?” As the internet and has evolved and grown, the marketing industry has been seeing declarations about the end of print for at least the last ten years. Does it make sense to spend money on ink and paper? This
  • 21 Jan, 2014
  • Posted by coreElem3nt
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