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The Jury is Still Out on The Reshoring of US Manufacturing

The practice of bringing manufacturing back “home” has been greeted with cheers. A recent MIT survey of 108 US-based multinational industrial manufacturing companies with annual sales between $20 million and $25 billion and multichannel operations found that 14% of them definitely planned to move some manufacturing back to the US market. So what’s going on
  • 27 Jan, 2014
  • Posted by coreElem3nt
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Positioning is Key to Industrial Marketing Success

Don’t waste time writing a 5-10 page industry brief about your company that no one is going to read. Mark Pollard, a strategy director and reformed magazine publisher based in New York, writes in his blog that positioning is often extremely difficult for some companies: A big part of what I do for a living
  • 21 Jan, 2014
  • Posted by coreElem3nt
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