B2B Lead Generation with Your Industrial Marketing Content Hub

Your website isn’t what it used to be. Produce more leads with a content marketing approach. With 40% of industrial manufacturers considering their website to be a lead generator, but only about 20% of these companies generating a high volume of leads with their website (according to our latest international marketing survey), manufacturers are coming

20 May, 2014
Posted by Bob Parina
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Is Your Website An Industrial Marketing Contradiction?

Your website used to generate leads. Today, not so much. You know that your website is outdated, but you’re not doing anything about it. See a problem here? There are many contradictions in life and industrial marketing is full of them. I have one more to add to the list. 66% – roughly two-thirds –

6 May, 2014
Posted by Bob Parina
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Attracting and Selling to Qualified Leads

Close more sales by identifying and focusing on quality leads. When it comes to manufacturing companies, I find that many struggle with meeting their sales goals because they are looking for customers in the wrong places. Many take an approach with their industry marketing that essentially amounts to accepting “any and all” prospects by offering

23 Apr, 2014
Posted by Bob Parina
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7 Reasons Why Email is King in Industrial Marketing

Email is a top priority when it comes to Market Penetration, Reach and ROI. Though social media marketing often grabs our attention as the “new kid on the block,” the staple of any successful industrial marketing campaign remains email. Socialmouths recently posted 10 reasons why email marketing should be your top priority, and I picked

27 Jan, 2014
Posted by coreElem3nt
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Fostering Entrepreneurship in Industrial Marketing

Entrepreneurs are the test-bed for the economy…willing to take the risks larger companies won’t. Entrepreneurs fill voids. We see problems that need to be solved, and use our creativity and skill to provide a solution. Entrepreneurs take on a huge risk, but our drive, ambition and vision is what gets us up every morning. My

27 Jan, 2014
Posted by coreElem3nt
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Out of the Cold: Warm Calling in Industrial Marketing

Gather data and learn the needs of your prospects – all before picking up the phone. I’ve written plenty about the plethora of data available to marketers in the age of “big data,” so it surprises me that companies still cold call as part of their overall industrial marketing strategy. But it turns out that

27 Jan, 2014
Posted by coreElem3nt
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Industrial Marketing 101: Price is Rarely the Real Issue

Solve the problem, maintain respectable margins and gain a customer. For most manufacturers, it doesn’t necessarily matter how well you do on price, as long as you are in the ballpark. How many times have you heard the phrase “You get what you pay for?” Customers have heard it too, reaffirming that you do not

27 Jan, 2014
Posted by coreElem3nt
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