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5 Tips for Stepping Up Your Industrial Marketing Lead Conversions

Marketing automation turns your prospects into paying customers…quicker. We’ve been conducting an international survey here at CoreElement, and peering through the preliminary data, one thing stands out to me: B2B marketers are not satisfied with their lead conversion rates. Like your golf game, you’re probably not ever going to be fully-satisfied with your lead conversion
  • 27 Jan, 2014
  • Posted by coreElem3nt
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Industrial Marketing Lead Generation

There is an alternate to making cold calls for industrial marketers: automated lead generation. According to a recent DemandGen Report, the buyer / seller dance is now initiated by the buyer 90% of the time – and 81% of those buyers start the process with a web search. Your customers have a problem, and your
  • 27 Jan, 2014
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The Industrial Marketing Generational Gap

One size does not fit all when it comes to your industrial marketing messages and channels. Your market can be split a number of different ways – by gender, geography, education, etc. But perhaps the most meaningful split when it comes to effective marketing for industrial manufacturers if by age; more specifically, generational. There are
  • 27 Jan, 2014
  • Posted by coreElem3nt
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Industrial Marketing: Are You Looking for an Advisor or a Waiter?

When the conversation turns into a one-way street, you aren’t asking for help – you’re asking for trouble. With industrial marketing, the relationship between an advisor and their client works best when each party understands their role. Just as they do with their financial advisors and legal teams, companies develop close working relationships with their
  • 27 Jan, 2014
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Is Fracking Revitalizing US Manufacturing?

There has been lot of speculation about the strength of US manufacturing. One bright spot has been the shale oil boom. A hot topic among politicians, environmentalists and concerned citizens, the boom in shale oil production is making a big impact on the industrial sector of the US economy. How far-reaching the impact is, and
  • 27 Jan, 2014
  • Posted by coreElem3nt
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The Importance of The Industrial Marketing Process

Are you diversifying your industrial marketing efforts to get the most bang for your buck? One of the observations I’ve made over the span of my career is that many executives fail to invest as much time and resources into managing their company’s marketing budget as they do into managing their own finances. I wonder
  • 27 Jan, 2014
  • Posted by coreElem3nt
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Industrial Marketing Basics: Are You Doing More with Less?

At a time when companies are reluctant to add payroll, industrial marketing automation helps manufacturers add capacity. Advances in automation aren’t just for manufacturing anymore. Automation will soon become mainstream in the marketing arena, and can result in serious efficiency gains (think, cost savings) for companies. I’m willing to make a bold statement and say
  • 27 Jan, 2014
  • Posted by coreElem3nt
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Is Your Marketing Technology Keeping Up with the Times?

Is your marketing technology and automation advancing at the same pace as your products and processes? Manufacturers often invest significant sums of money in technology that will improve the quality and design of their products and processes. Unfortunately, I find that the same investment is not made in industrial marketing technology, which has advanced just
  • 24 Jan, 2014
  • Posted by coreElem3nt
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