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B2B Lead Generation with Your Industrial Marketing Content Hub

Your website isn’t what it used to be. Produce more leads with a content marketing approach. With 40% of industrial manufacturers considering their website to be a lead generator, but only about 20% of these companies generating a high volume of leads with their website (according to our latest international marketing survey), manufacturers are coming
  • 20 May, 2014
  • Posted by Bob Parina
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Industrial Marketing 101: Your Email Marketing List

Is your email marketing list part of the core of your industrial marketing plan? It should be. Email marketing is one of the most established B2B marketing tactics out there. With big return on investment, and a relatively low level of maintenance, it should be part of the foundation of your industrial marketing plan. You’re
  • 13 May, 2014
  • Posted by Bob Parina
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Is Your Website An Industrial Marketing Contradiction?

Your website used to generate leads. Today, not so much. You know that your website is outdated, but you’re not doing anything about it. See a problem here? There are many contradictions in life and industrial marketing is full of them. I have one more to add to the list. 66% – roughly two-thirds –
  • 6 May, 2014
  • Posted by Bob Parina
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Attracting and Selling to Qualified Leads

Close more sales by identifying and focusing on quality leads. When it comes to manufacturing companies, I find that many struggle with meeting their sales goals because they are looking for customers in the wrong places. Many take an approach with their industry marketing that essentially amounts to accepting “any and all” prospects by offering
  • 23 Apr, 2014
  • Posted by Bob Parina
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