Search Engine Optimization
Be found – in B2B marketing, if you’re not found online you don’t exist
The best industrial marketing plan, even when delivered flawlessly, is designed for a moment in time. That moment fades quickly and with it the viability of your marketing effort.
Building a great looking, content rich, easy to use site is the first step. Through regular, ongoing updates your site remains relevant and successful. The creation of fresh content and interaction with social media is rewarded by Google, Bing and other search engines. This virtuous cycle is invaluable. Through patience and persistence a high page rank can be achieved and sustained.
Some search engine facts to keep in mind:
- 80% of internet users click on organic listings. (20% click on PPC links)
- 65% of internet users click on a first page, highly placed listing.
- 90% of internet users do not look beyond the third page.
CoreElement will perform an SEO baseline audit on your website, extensive keyword research, analyze your competitors and develop a strong SEO strategy to drive qualified traffic to your site. We are a proponent of organic search optimization with a dash of Pay-Per-Click (PPC). Each client is different and their needs are weighed to achieve a balance of each. We only use white-hat SEO methods.
Although slower and without any hard guarantees, organic search optimization is a much longer term solution at a relatively lower overall cost. Paying to be at the top one day and invisible the moment your industrial marketing budget is spent is not our idea of success.