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Is Your Website An Industrial Marketing Contradiction?

Your website used to generate leads. Today, not so much. You know that your website is outdated, but you’re not doing anything about it. See a problem here? There are many contradictions in life and industrial marketing is full of them. I have one more to add to the list. 66% – roughly two-thirds –
  • 6 May, 2014
  • Posted by Bob Parina
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The Latest from an Industrial Marketing Dream(force)

A firsthand view of the ultimate conference for B2C and B2B marketers. Every now and then it’s nice to get out of Cleveland, and this week I had the opportunity to head to San Francisco to take part in Dreamforce 2013 – the annual marketing conference hosted by Salesforce. I thought I’d take a moment
  • 27 Jan, 2014
  • Posted by coreElem3nt
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Must-See Dreamforce Presentations for Industrial Marketing Professionals

Presentations you don’t want to miss at the year’s biggest marketing event – Dreamforce. The 2013 edition of Dreamforce, Salesforce’s annual convention, is fast-approaching, and my industrial marketing colleagues and I are eagerly awaiting a chance to see the next big things in marketing. This year, Salesforce has over 1,000 sessions planned, including hands-on tutorials,
  • 27 Jan, 2014
  • Posted by coreElem3nt
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7 Reasons Why Email is King in Industrial Marketing

Email is a top priority when it comes to Market Penetration, Reach and ROI. Though social media marketing often grabs our attention as the “new kid on the block,” the staple of any successful industrial marketing campaign remains email. Socialmouths recently posted 10 reasons why email marketing should be your top priority, and I picked
  • 27 Jan, 2014
  • Posted by coreElem3nt
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Fostering Entrepreneurship in Industrial Marketing

Entrepreneurs are the test-bed for the economy…willing to take the risks larger companies won’t. Entrepreneurs fill voids. We see problems that need to be solved, and use our creativity and skill to provide a solution. Entrepreneurs take on a huge risk, but our drive, ambition and vision is what gets us up every morning. My
  • 27 Jan, 2014
  • Posted by coreElem3nt
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Out of the Cold: Warm Calling in Industrial Marketing

Gather data and learn the needs of your prospects – all before picking up the phone. I’ve written plenty about the plethora of data available to marketers in the age of “big data,” so it surprises me that companies still cold call as part of their overall industrial marketing strategy. But it turns out that
  • 27 Jan, 2014
  • Posted by coreElem3nt
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Industrial Marketing 101: Price is Rarely the Real Issue

Solve the problem, maintain respectable margins and gain a customer. For most manufacturers, it doesn’t necessarily matter how well you do on price, as long as you are in the ballpark. How many times have you heard the phrase “You get what you pay for?” Customers have heard it too, reaffirming that you do not
  • 27 Jan, 2014
  • Posted by coreElem3nt
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5 Tips for Stepping Up Your Industrial Marketing Lead Conversions

Marketing automation turns your prospects into paying customers…quicker. We’ve been conducting an international survey here at CoreElement, and peering through the preliminary data, one thing stands out to me: B2B marketers are not satisfied with their lead conversion rates. Like your golf game, you’re probably not ever going to be fully-satisfied with your lead conversion
  • 27 Jan, 2014
  • Posted by coreElem3nt
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