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Incorporating Twitter Into Your Industrial Marketing Campaign

Twitter is not a technology. It is a conversation. And it’s happening with or without you. As it relates to adopting Twitter into their marketing activity, it seems most (but not all) industrial manufacturers fall into one of two categories: They have a Twitter account and for the most part ignore it Or They lack
  • 27 Jan, 2014
  • Posted by coreElem3nt
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Industrial Marketing Lead Generation

There is an alternate to making cold calls for industrial marketers: automated lead generation. According to a recent DemandGen Report, the buyer / seller dance is now initiated by the buyer 90% of the time – and 81% of those buyers start the process with a web search. Your customers have a problem, and your
  • 27 Jan, 2014
  • Posted by coreElem3nt
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Industrial Marketers Should Emulate Social (Media) CEOs

Social media has gone from being a novelty to become a key tool for industrial marketers. Companies have become more productive with their social media efforts, discovering its true utility and turning that utility into an advantage over their competition. Relatively speaking, the industrial manufacturing segment is untapped and wide open for companies to get
  • 27 Jan, 2014
  • Posted by coreElem3nt
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The Industrial Marketing Generational Gap

One size does not fit all when it comes to your industrial marketing messages and channels. Your market can be split a number of different ways – by gender, geography, education, etc. But perhaps the most meaningful split when it comes to effective marketing for industrial manufacturers if by age; more specifically, generational. There are
  • 27 Jan, 2014
  • Posted by coreElem3nt
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Industrial Marketing: Are You Looking for an Advisor or a Waiter?

When the conversation turns into a one-way street, you aren’t asking for help – you’re asking for trouble. With industrial marketing, the relationship between an advisor and their client works best when each party understands their role. Just as they do with their financial advisors and legal teams, companies develop close working relationships with their
  • 27 Jan, 2014
  • Posted by coreElem3nt
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Is Fracking Revitalizing US Manufacturing?

There has been lot of speculation about the strength of US manufacturing. One bright spot has been the shale oil boom. A hot topic among politicians, environmentalists and concerned citizens, the boom in shale oil production is making a big impact on the industrial sector of the US economy. How far-reaching the impact is, and
  • 27 Jan, 2014
  • Posted by coreElem3nt
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The Importance of The Industrial Marketing Process

Are you diversifying your industrial marketing efforts to get the most bang for your buck? One of the observations I’ve made over the span of my career is that many executives fail to invest as much time and resources into managing their company’s marketing budget as they do into managing their own finances. I wonder
  • 27 Jan, 2014
  • Posted by coreElem3nt
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Industrial Marketing Basics: Are You Doing More with Less?

At a time when companies are reluctant to add payroll, industrial marketing automation helps manufacturers add capacity. Advances in automation aren’t just for manufacturing anymore. Automation will soon become mainstream in the marketing arena, and can result in serious efficiency gains (think, cost savings) for companies. I’m willing to make a bold statement and say
  • 27 Jan, 2014
  • Posted by coreElem3nt
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