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Is Your Marketing Technology Keeping Up with the Times?

Is your marketing technology and automation advancing at the same pace as your products and processes? Manufacturers often invest significant sums of money in technology that will improve the quality and design of their products and processes. Unfortunately, I find that the same investment is not made in industrial marketing technology, which has advanced just
  • 24 Jan, 2014
  • Posted by coreElem3nt
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Do You Have the Budget, Time and Perseverance for Industrial Marketing?

If you’re lacking any of the Big 3 – budget, time and perseverance – industrial marketing success is probably not in your cards. In order to achieve success, you must to be fully committed to your marketing plan. That means having a robust budget, allocating the proper amount of time and persevering when times get
  • 24 Jan, 2014
  • Posted by coreElem3nt
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The Equimarginal Principle and Industrial Marketing

Does the equimarginal principle guide the spending of your industrial marketing resources? We all recognize the costs of the things we do, but what about the costs of the things we don’t do? When you’re spending your time answering emails or chatting at the water cooler, you’re not overseeing your website’s development or monitoring the
  • 24 Jan, 2014
  • Posted by coreElem3nt
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Positioning is Key to Industrial Marketing Success

Don’t waste time writing a 5-10 page industry brief about your company that no one is going to read. Mark Pollard, a strategy director and reformed magazine publisher based in New York, writes in his blog that positioning is often extremely difficult for some companies: A big part of what I do for a living
  • 21 Jan, 2014
  • Posted by coreElem3nt
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Industrial Marketing 101: Your (Company’s) Blog

Your company needs a blog, but don’t worry if you don’t have one; they’re nothing to be afraid of. Creating and maintaining a blog offers you the opportunity to establish yourself as an industry expert, improve your SEO ranking and provide quality content to your leads / prospects. Clear, concise and easy to execute and
  • 21 Jan, 2014
  • Posted by coreElem3nt
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Get More Mileage Out of Your Industrial Marketing Content

When you’re struggling for new content ideas, try these tips to extend the life of your industrial marketing content. Producing quality content on a regular basis can be tough, but the good news is that there are multiple ways to get past that bout of writer’s block or to whip up something quickly when you’re short
  • 21 Jan, 2014
  • Posted by coreElem3nt
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Which of the Three Types of Industrial Marketing Professionals Are You?

Taking a look in the mirror to see the type of industrial marketing professional you are can be a call to action. I’ve encountered a number of interesting clients and colleagues throughout my industrial marketing career, and they tend to fit into three categories (with a little shoehorning). Below is a little more detail on
  • 21 Jan, 2014
  • Posted by coreElem3nt
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