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Sales and Industrial Marketing: Developing a Lasting Peace

Sales and industrial marketing departments share a common goal, so why feud? Marketing automation keeps the peace. Ultimately, your sales department and a marketing department have the same goal: generating revenue. But often, the “two sides of the same coin” butt heads, or forget to play nice. It appears that the marketing department of industrial
  • 21 Jan, 2014
  • Posted by coreElem3nt
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The Case for Flexibility in Industrial Marketing

The tactics that marketers are using today will be different six months from now. Are you prepared? We’ve all heard the old adage that “the only thing constant is change.” While that may seem corny or cliche, it’s also true. You need to build flexibility into your industrial marketing plan. And while you certainly can’t
  • 21 Jan, 2014
  • Posted by coreElem3nt
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Does Print Have a Place in Industrial Marketing?

Print is still alive, but the $64,000 question is, “Does it fit into my industrial marketing?” As the internet and has evolved and grown, the marketing industry has been seeing declarations about the end of print for at least the last ten years. Does it make sense to spend money on ink and paper? This
  • 21 Jan, 2014
  • Posted by coreElem3nt
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