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Out of the Cold: Warm Calling in Industrial Marketing

Gather data and learn the needs of your prospects – all before picking up the phone. I’ve written plenty about the plethora of data available to marketers in the age of “big data,” so it surprises me that companies still cold call as part of their overall industrial marketing strategy. But it turns out that
  • 27 Jan, 2014
  • Posted by coreElem3nt
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5 Tips for Stepping Up Your Industrial Marketing Lead Conversions

Marketing automation turns your prospects into paying customers…quicker. We’ve been conducting an international survey here at CoreElement, and peering through the preliminary data, one thing stands out to me: B2B marketers are not satisfied with their lead conversion rates. Like your golf game, you’re probably not ever going to be fully-satisfied with your lead conversion
  • 27 Jan, 2014
  • Posted by coreElem3nt
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Industrial Marketing Lead Generation

There is an alternate to making cold calls for industrial marketers: automated lead generation. According to a recent DemandGen Report, the buyer / seller dance is now initiated by the buyer 90% of the time – and 81% of those buyers start the process with a web search. Your customers have a problem, and your
  • 27 Jan, 2014
  • Posted by coreElem3nt
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Industrial Marketing Basics: Are You Doing More with Less?

At a time when companies are reluctant to add payroll, industrial marketing automation helps manufacturers add capacity. Advances in automation aren’t just for manufacturing anymore. Automation will soon become mainstream in the marketing arena, and can result in serious efficiency gains (think, cost savings) for companies. I’m willing to make a bold statement and say
  • 27 Jan, 2014
  • Posted by coreElem3nt
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Is Your Marketing Technology Keeping Up with the Times?

Is your marketing technology and automation advancing at the same pace as your products and processes? Manufacturers often invest significant sums of money in technology that will improve the quality and design of their products and processes. Unfortunately, I find that the same investment is not made in industrial marketing technology, which has advanced just
  • 24 Jan, 2014
  • Posted by coreElem3nt
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Sales and Industrial Marketing: Developing a Lasting Peace

Sales and industrial marketing departments share a common goal, so why feud? Marketing automation keeps the peace. Ultimately, your sales department and a marketing department have the same goal: generating revenue. But often, the “two sides of the same coin” butt heads, or forget to play nice. It appears that the marketing department of industrial
  • 21 Jan, 2014
  • Posted by coreElem3nt
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The Case for Flexibility in Industrial Marketing

The tactics that marketers are using today will be different six months from now. Are you prepared? We’ve all heard the old adage that “the only thing constant is change.” While that may seem corny or cliche, it’s also true. You need to build flexibility into your industrial marketing plan. And while you certainly can’t
  • 21 Jan, 2014
  • Posted by coreElem3nt
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