Pricing for Industrial Marketing Programs

Marketing firms usually charge through one of two methods, utilizing a retainer, or working on a project-by-project basis

At CoreElement, we typically perform work for our clients via retainer. A retainer is a fixed monthly fee that pays for an agreed upon set of services.

We use a retainer pricing system because it allows for the progression of a project through different phases and across different media while eliminating unforeseen costs and surprises during an engagement. Also, as a project evolves from planning, creation and building to a monthly maintenance phase, the retainer changes to reflect our level of involvement.

A retainer allows for changes that occur, often due to technological advances, implementation, client requests and activities / events, etc.

Our typical retainers range from $3,000 to $10,000 monthly. Aggressive programs can be higher.

Common phases for a project to progress through might include

  1. Marketing plan
  2. Marketing automation
  3. Website design & build
  4. Search optimization
  5. Social media marketing

The retainer covers the cost of a project as it evolves – allowing our efforts to focus and transition naturally – without blowing your budget.