If your customers can’t find you, you may as well not even exist. So how do you get them to find you? If your company doesn’t appear on the first page of a search, you essentially don’t exist. Can your business afford not to be found? Probably not. But the
Industrial marketing has seen it’s share of change in the last year – from the rise of Pinterest to the advent of Google+ To help keep you ahead of the game, I’ve compiled a list of industrial marketing trends to keep your eye on in going forward. The year of
Those who can best navigate the waters will be the ones who utilize industrial marketing automation. Your business is swimming in an ever-expanding sea of data. Marketing automation leverages your customer database (CRM) by managing and tracking interactions with, and responses to, each of your industrial marketing efforts. You now
If your website isn’t found, it may as well not exist. Applying some basic SEO pricipals can make a big difference for your website. Neglecting to consider search engine optimization (SEO) in the creation of your business website, as well as ongoing regular updates, will limit the site’s visibility and ultimate
Monitor your ROI, cost per lead / cost per sale using marketing automation. Why do more until you know the true cost of what you’ve already done? Identifying the impact of your industrial marketing will help ensure you are using platforms that effectively promote your business. One of the biggest mistakes
When was the last time you took a really good look at your own website? Chances are, not too recently, and not to critically. Let’s take a look to make sure you have the following items every good industrial manufacturing website should have. Your website is one of the pillars
Embracing social media will open up new marketing channels and put you ahead of your competition. Though many industrial marketing plans fail to incorporate it, maintaining a social presence has become an essential marketing component of many businesses. Companies are using these platforms to drive business, build relationships and attract new
Marketing is essential to the success of your business. Taking the time to create a strategic plan with a realistic budget is time well spent. When evaluating an industrial marketing program for your business, one of the first questions that arises is “How much should I spend?” Unfortunately, the marketing
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