Attracting quality prospects to your business will raise the quality of your accounts and allow you to do business on your terms. I recently had a long-time client that I was working with, developing an industrial marketing plan. We had spent weeks developing their ideal prospect and then compared the
If you are on LinkedIn and have no strategy, you’re not alone. A little foresight will go a long way. Complete your profile This may seem obvious, but don’t you just hate when a person has the bare bones when it comes to information on their profile? If you’re going
Depending on your trade or market segment, trade shows may be quickly becoming a thing of the past. Are you throwing money down a hole by exhibiting? Participating in a trade show, conference, tabletop forum or other promotional event is becoming less and less beneficial to industrial manufacturers. However, there
If you’re not currently using email as part of your industrial marketing efforts, you should be. There are more than 3.3 billion email accounts worldwide, which is expected to grow to over 4.3 billion by 2016. In addition, over 70% of email users check their inboxes 6 or more times
A basic understanding of Social Media and Search Engine Optimization can pay dividends to your industrial marketing strategy. If you’re looking to boost your website visibility, social media should become an integral part of your marketing campaign. Google, the king of search, strives to pair searchers with exceptional sites. Many Search
As customers expect a tailored sales experience, automated industrial marketing will help you personalize like a pro and put you ahead of your competition. Econsultancy, a leading source of independent advice and insight on digital marketing and ecommerce, published the results of their survey of 1,100 digital and ecommerce professionals
Content marketing should be the core of your industrial marketing strategy. Content is the latest evolution of marketing. It is at the heart of what we do to be found and to establish connections. Content describes all of the efforts which are necessary to succeed online – search optimization, blogging,
Print is still alive, but the $64,000 question is, “Does it fit into my industrial marketing?” As the internet and has evolved and grown, the marketing industry has been seeing declarations about the end of print for at least the last ten years. Does it make sense to spend money on
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