The Case for Flexibility in Industrial Marketing

The tactics that marketers are using today will be different six months from now. Are you prepared? We’ve all heard the old adage that “the only thing constant is change.” While that may seem corny or cliche, it’s also true. You need to build flexibility into your industrial marketing plan.

Read More »

Sales and Industrial Marketing: Developing a Lasting Peace

Sales and industrial marketing departments share a common goal, so why feud? Marketing automation keeps the peace. Ultimately, your sales department and a marketing department have the same goal: generating revenue. But often, the “two sides of the same coin” butt heads, or forget to play nice. It appears that

Read More »

Get More Mileage Out of Your Industrial Marketing Content

When you’re struggling for new content ideas, try these tips to extend the life of your industrial marketing content. Producing quality content on a regular basis can be tough, but the good news is that there are multiple ways to get past that bout of writer’s block or to whip up

Read More »

Industrial Marketing 101: Your (Company’s) Blog

Your company needs a blog, but don’t worry if you don’t have one; they’re nothing to be afraid of. Creating and maintaining a blog offers you the opportunity to establish yourself as an industry expert, improve your SEO ranking and provide quality content to your leads / prospects. Clear, concise and easy

Read More »

Positioning is Key to Industrial Marketing Success

Don’t waste time writing a 5-10 page industry brief about your company that no one is going to read. Mark Pollard, a strategy director and reformed magazine publisher based in New York, writes in his blog that positioning is often extremely difficult for some companies: A big part of what I do

Read More »

The Equimarginal Principle and Industrial Marketing

Does the equimarginal principle guide the spending of your industrial marketing resources? We all recognize the costs of the things we do, but what about the costs of the things we don’t do? When you’re spending your time answering emails or chatting at the water cooler, you’re not overseeing your website’s development

Read More »