Is Your Marketing Technology Keeping Up with the Times?

Is your marketing technology and automation advancing at the same pace as your products and processes? Manufacturers often invest significant sums of money in technology that will improve the quality and design of their products and processes. Unfortunately, I find that the same investment is not made in industrial marketing

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Industrial Marketing Basics: Are You Doing More with Less?

At a time when companies are reluctant to add payroll, industrial marketing automation helps manufacturers add capacity. Advances in automation aren’t just for manufacturing anymore. Automation will soon become mainstream in the marketing arena, and can result in serious efficiency gains (think, cost savings) for companies. I’m willing to make

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Is Fracking Revitalizing US Manufacturing?

There has been lot of speculation about the strength of US manufacturing. One bright spot has been the shale oil boom. A hot topic among politicians, environmentalists and concerned citizens, the boom in shale oil production is making a big impact on the industrial sector of the US economy. How

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Industrial Marketing: Are You Looking for an Advisor or a Waiter?

When the conversation turns into a one-way street, you aren’t asking for help – you’re asking for trouble. With industrial marketing, the relationship between an advisor and their client works best when each party understands their role. Just as they do with their financial advisors and legal teams, companies develop

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The Industrial Marketing Generational Gap

One size does not fit all when it comes to your industrial marketing messages and channels. Your market can be split a number of different ways – by gender, geography, education, etc. But perhaps the most meaningful split when it comes to effective marketing for industrial manufacturers if by age;

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The Jury is Still Out on The Reshoring of US Manufacturing

The practice of bringing manufacturing back “home” has been greeted with cheers. A recent MIT survey of 108 US-based multinational industrial manufacturing companies with annual sales between $20 million and $25 billion and multichannel operations found that 14% of them definitely planned to move some manufacturing back to the US market. So

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Industrial Marketers Should Emulate Social (Media) CEOs

Social media has gone from being a novelty to become a key tool for industrial marketers. Companies have become more productive with their social media efforts, discovering its true utility and turning that utility into an advantage over their competition. Relatively speaking, the industrial manufacturing segment is untapped and wide

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