There is an alternate to making cold calls for industrial marketers: automated lead generation. According to a recent DemandGen Report, the buyer / seller dance is now initiated by the buyer 90% of the time – and 81% of those buyers start the process with a web search. Your customers have
Twitter is not a technology. It is a conversation. And it’s happening with or without you. As it relates to adopting Twitter into their marketing activity, it seems most (but not all) industrial manufacturers fall into one of two categories: They have a Twitter account and for the most part
Marketing automation turns your prospects into paying customers…quicker. We’ve been conducting an international survey here at CoreElement, and peering through the preliminary data, one thing stands out to me: B2B marketers are not satisfied with their lead conversion rates. Like your golf game, you’re probably not ever going to be fully-satisfied
Solve the problem, maintain respectable margins and gain a customer. For most manufacturers, it doesn’t necessarily matter how well you do on price, as long as you are in the ballpark. How many times have you heard the phrase “You get what you pay for?” Customers have heard it too,
Gather data and learn the needs of your prospects – all before picking up the phone. I’ve written plenty about the plethora of data available to marketers in the age of “big data,” so it surprises me that companies still cold call as part of their overall industrial marketing strategy. But it
Entrepreneurs are the test-bed for the economy…willing to take the risks larger companies won’t. Entrepreneurs fill voids. We see problems that need to be solved, and use our creativity and skill to provide a solution. Entrepreneurs take on a huge risk, but our drive, ambition and vision is what gets
Email is a top priority when it comes to Market Penetration, Reach and ROI. Though social media marketing often grabs our attention as the “new kid on the block,” the staple of any successful industrial marketing campaign remains email. Socialmouths recently posted 10 reasons why email marketing should be your top priority,
Presentations you don’t want to miss at the year’s biggest marketing event – Dreamforce. The 2013 edition of Dreamforce, Salesforce’s annual convention, is fast-approaching, and my industrial marketing colleagues and I are eagerly awaiting a chance to see the next big things in marketing. This year, Salesforce has over 1,000 sessions planned,
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