B2B Market Planning
Plan to Be in the Right Place at the Right Time
A strategic marketing plan allows your company to tailor its strategy to greater sales in the future while documenting the present. Leverage your company’s strengths while identifying and addressing weaknesses. In this way, you can afford to be picky about the customers you take on. Prioritizing high-margin products and services can help lead to greater profitability for your company.
We do the research that tells us where you are and where you’ve been. But the most important aspect is where do you want to go?
Establishing goals creates a destination on which we can align and focus our collective efforts. Taking what we’ve learned through our research phase, CoreElement will work with you to identify opportunities and design a marketing strategy which addresses specific problems and solutions. By identifying segments within your overall market, it becomes possible to deliver strategic messages which are tailored to each individual.
The “who” helps to answer the “what.” Knowing who is right for your product answers what information they will need to make their purchasing decision. Initial website visitors aren’t ready to make a capital investment, they are seeking information to solve a problem or to grow their business.
Strategically delivering information targeted to each stage of the buying process identifies and nurtures qualified prospects, allowing your sales force to reach out at the appropriate time.