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Incorporating Twitter Into Your Industrial Marketing Campaign

Twitter is not a technology. It is a conversation. And it’s happening with or without you. As it relates to adopting Twitter into their marketing activity, it seems most (but not all) industrial manufacturers fall into one of two categories: They have a Twitter account and for the most part ignore it Or They lack
  • 27 Jan, 2014
  • Posted by coreElem3nt
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Industrial Marketers Should Emulate Social (Media) CEOs

Social media has gone from being a novelty to become a key tool for industrial marketers. Companies have become more productive with their social media efforts, discovering its true utility and turning that utility into an advantage over their competition. Relatively speaking, the industrial manufacturing segment is untapped and wide open for companies to get
  • 27 Jan, 2014
  • Posted by coreElem3nt
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The Case for Flexibility in Industrial Marketing

The tactics that marketers are using today will be different six months from now. Are you prepared? We’ve all heard the old adage that “the only thing constant is change.” While that may seem corny or cliche, it’s also true. You need to build flexibility into your industrial marketing plan. And while you certainly can’t
  • 21 Jan, 2014
  • Posted by coreElem3nt
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