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Read more about the article Industrial Marketing Automation Improves Rep and Distributor Performance

Industrial Marketing Automation Improves Rep and Distributor Performance

  • Post author:djhargrove
  • Post published:December 17, 2020
  • Post category:Most Recent

Marketing automation aligns your interests with those of your sales reps and distributors. At CoreElement, we conduct an international industrial marketing survey to gauge the state of manufacturers’ marketing programs.…

Continue ReadingIndustrial Marketing Automation Improves Rep and Distributor Performance
Read more about the article Improve Your Industrial Marketing Lead Conversion Rate

Improve Your Industrial Marketing Lead Conversion Rate

  • Post author:djhargrove
  • Post published:December 17, 2020
  • Post category:Marketing Automation/Most Recent

60% of industrial marketers are unhappy with their lead conversion rate, yet 45% are unaware of marketing automation. Cold calling is becoming a thing of the past in industrial marketing,…

Continue ReadingImprove Your Industrial Marketing Lead Conversion Rate
Read more about the article Industrial Marketing 101: Using the Right Keywords

Industrial Marketing 101: Using the Right Keywords

  • Post author:djhargrove
  • Post published:December 17, 2020
  • Post category:Industrial Marketing/Most Recent

Doing the research and developing the right keywords is what makes industrial marketing work. You could have the Mona Lisa of industrial products, but if you can’t be found in…

Continue ReadingIndustrial Marketing 101: Using the Right Keywords
Read more about the article Industrial Manufacturers Behind the Times With Social Media

Industrial Manufacturers Behind the Times With Social Media

  • Post author:djhargrove
  • Post published:December 17, 2020
  • Post category:B2B Marketing/Most Recent

According to our B2B marketing survey, it should not take much to get ahead of your competition. Manufacturers continue to incorporate social media into their overall industrial marketing programs,  but…

Continue ReadingIndustrial Manufacturers Behind the Times With Social Media
Read more about the article Attracting and Selling to Qualified Leads

Attracting and Selling to Qualified Leads

  • Post author:djhargrove
  • Post published:December 17, 2020
  • Post category:Industrial Marketing/Most Recent

Close more sales by identifying and focusing on quality leads. When it comes to manufacturing companies, I find that many struggle with meeting their sales goals because they are looking…

Continue ReadingAttracting and Selling to Qualified Leads
Read more about the article Is Your Website An Industrial Marketing Contradiction?

Is Your Website An Industrial Marketing Contradiction?

  • Post author:djhargrove
  • Post published:December 17, 2020
  • Post category:Industrial Marketing/Most Recent

Your website used to generate leads. Today, not so much. You know that your website is outdated, but you’re not doing anything about it. See a problem here? There are…

Continue ReadingIs Your Website An Industrial Marketing Contradiction?
Read more about the article Industrial Marketing 101: Your Email Marketing List

Industrial Marketing 101: Your Email Marketing List

  • Post author:djhargrove
  • Post published:December 17, 2020
  • Post category:Marketing Automation/Most Recent

Is your email marketing list part of the core of your industrial marketing plan? It should be. Email marketing is one of the most established B2B marketing tactics out there.…

Continue ReadingIndustrial Marketing 101: Your Email Marketing List
Read more about the article B2B Lead Generation with Your Industrial Marketing Content Hub

B2B Lead Generation with Your Industrial Marketing Content Hub

  • Post author:djhargrove
  • Post published:December 17, 2020
  • Post category:Industrial Marketing/Lead Generation/Most Recent

Your website isn’t what it used to be. Produce more leads with a content marketing approach. With 40% of industrial manufacturers considering their website to be a lead generator, but only…

Continue ReadingB2B Lead Generation with Your Industrial Marketing Content Hub

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