The Case for Flexibility in Industrial Marketing
The tactics that marketers are using today will be different six months from now. Are you prepared? We’ve all heard the old adage that “the only thing constant is change.”…
Adopt a Social Referral Program for Your Industrial Marketing Strategy to Gain Customers
Nine out of ten people put stock in brand recommendations from friends. Social media plays a big part in that. Are you overlooking a vital source of prospects and leads…
Industrial Marketers Should Emulate Social (Media) CEOs
Social media has gone from being a novelty to become a key tool for industrial marketers. Companies have become more productive with their social media efforts, discovering its true utility…
Incorporating Twitter Into Your Industrial Marketing Campaign
Twitter is not a technology. It is a conversation. And it’s happening with or without you. As it relates to adopting Twitter into their marketing activity, it seems most (but…
Industrial Marketing 101: ManageFlitter Saves Social Media Time
Using ManageFlitter makes your Twitter social media marketing easier. At CoreElement, we perform an annual survey of industrial marketing professionals, and responses frequently indicate that manufacturers find social media to be…
Industrial Marketing 101: Avoiding Social Media Disasters
As social media marketing continues to explode into the B2B segment, mistakes are becoming harder to avoid. I often write tips or give instructions on what you should be doing when it…
Pay to Play on Social Media in Industrial Marketing?
Paying for promotion on social media can be tempting – but when does it make financial sense? Whether you’re a social media novice or have an established comprehensive strategy as…
Does Social Media have a Place in Industrial Marketing?
Early adopters have proven Social Media to be viable for B2B marketers – the window of opportunity is now. Social media marketing has traditionally been thought of as a tool…
Playing a Game of Industrial Marketing Hashtag
Taking a little time to find the right hashtag to use is well worth the time and effort. While I’ve spent some effort convincing industrial manufacturers to get involved on…