Industrial marketing has seen it’s share of change in the last year – from the rise of Pinterest to the advent of Google+
To help keep you ahead of the game, I’ve compiled a list of industrial marketing trends to keep your eye on in going forward.
The year of mobile
With the rapid adaptation of smart phones and tablets, mobile-friendly is no longer an option. Mobile has become intrinsic to our daily lives, defining how people interact, socialize and work. The U.S. saw more tham a 55% increase in smart phone subscriptions, with no sign of slowing down.
SEO barriers are crumbling
Search engine optimization (SEO) continues to evolve. More and more emphasis is being placed on the consistent sharing of fresh, quality content. To keep pace with the changes, review your SEO program, optimize your web presence, and expand into social media.
Websites as information hubs
Websites are evolving into one-stop engagement arenas through the integration of social media, blogs, and e-newsletters. The goal is to provide visitors with relevant, fresh, high-quality content. Sites that aren’t being updated on a consistent basis, will be increasingly more difficult to find.
Visuals attract views
The use of visual platforms such as the infographic and Pinterest, skyrocketed. Videos are now integral components of online marketing strategies, appearing on websites, social networks and blogs.
Social media madness continues
Social media is no longer a passing trend, evident as consumers spend more time on social sites than any other online venue. B2B marketers are responding, slating 33% of their marketing budgets for content marketing, up from 26% last year. 54% plan to increase their content marketing spending.
Analytics become more than a luxury
Marketing is becoming increasingly more accountable for revenue generation. Analytics allow you to measure how distinct marketing methods are working, and to adjust your strategy for optimum results.
If you haven’t already, take time to review your industrial marketing activity from the last year. Take stock of what worked, what didn’t, and what should be revised going forward. As I like to say, you have to know where you are going before you can get there.