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Read more about the article Positioning is Key to Industrial Marketing Success

Positioning is Key to Industrial Marketing Success

  • Post author:djhargrove
  • Post published:December 17, 2020
  • Post category:B2B Marketing/Industrial Marketing

Don’t waste time writing a 5-10 page industry brief about your company that no one is going to read. Mark Pollard, a strategy director and reformed magazine publisher based in…

Continue ReadingPositioning is Key to Industrial Marketing Success

The Jury is Still Out on The Reshoring of US Manufacturing

  • Post author:djhargrove
  • Post published:December 17, 2020
  • Post category:B2B Marketing

The practice of bringing manufacturing back “home” has been greeted with cheers. A recent MIT survey of 108 US-based multinational industrial manufacturing companies with annual sales between $20 million and $25 billion…

Continue ReadingThe Jury is Still Out on The Reshoring of US Manufacturing

Incorporating Slideshare into Your B2B Marketing Efforts

  • Post author:djhargrove
  • Post published:December 17, 2020
  • Post category:B2B Marketing

Generate quality sales leads by using these Slideshare best practices in your B2B marketing efforts. Slideshare has quickly become a force in the B2B marketing world, touting 60 million visitors monthly. Marketers…

Continue ReadingIncorporating Slideshare into Your B2B Marketing Efforts
Read more about the article 5 Tips for Growing Your Email Industrial Marketing List

5 Tips for Growing Your Email Industrial Marketing List

  • Post author:djhargrove
  • Post published:December 17, 2020
  • Post category:B2B Marketing/Industrial Marketing

Tips to help you grow your email marketing list and boost sales. I’m a big proponent of email marketing. So much so that I’ve written about email marketing being king – the main…

Continue Reading5 Tips for Growing Your Email Industrial Marketing List
Read more about the article Industrial Manufacturers Behind the Times With Social Media

Industrial Manufacturers Behind the Times With Social Media

  • Post author:djhargrove
  • Post published:December 17, 2020
  • Post category:B2B Marketing/Most Recent

According to our B2B marketing survey, it should not take much to get ahead of your competition. Manufacturers continue to incorporate social media into their overall industrial marketing programs,  but…

Continue ReadingIndustrial Manufacturers Behind the Times With Social Media

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