Incorporating Slideshare into Your B2B Marketing Efforts


Generate quality sales leads by using these Slideshare best practices in your B2B marketing efforts.

Slideshare has quickly become a force in the B2B marketing world, touting 60 million visitors monthly. Marketers are quickly embracing it in their content lineup, alongside traditional blog posts and white papers.

Jason Miller of Social Media Examiner provides some good tips to use when adding this tool to your industrial marketing arsenal.

1. Base Your Presentation on a Topic on Which You are an Expert

The goal of content is to establish yourself as an expert in your field. SlideShare empowers the modern marketer to do this using a highly consumable visual element.

2. Your Title Slide is Your Headline

Just as with any form of content marketing, you have only a brief moment to catch someone’s attention in the insanely fast-paced world of social.

Make sure the first slide of your presentation is easy to read and well-designed.

3. Optimize Each Presentation for Search Engine Optimization

It’s important to include keyword-rich titles, descriptions and tags to give your presentations a fighting chance in the world of search engines, as well as inside the SlideShare search results.

4. Integrate Your Presentations Across Multiple Channels

You’ll want to make sure you embed your SlideShare presentations across multiple platforms to get the most out of your visual marketing.

5. Create Your Promotion Strategy Before Publishing Your Presentation

Before you push that Publish button, check with the rest of your marketing team to see if there is any way they can utilize your presentation in their campaigns. Look for all of the opportunities available to you to promote your SlideShare presentation as it publishes.

6. Continue to Drive Viewers to Your SlideShare Presentation

Make your presentation part of something bigger by showcasing it at company meetings, user groups, social meetups, industry conferences and use it in a webinar or two.

7. Repurpose, and Then Repurpose Some More

You can look at your existing content to repurpose into SlideShare presentations, and also remember to consider repurposing your SlideShare presentations into other forms of content.

8. Check the Analytics

It’s essential to measure the key metrics around your presentations to see which ones are performing well. You can view the referring traffic, a breakdown of where the audience is coming from and much more.

9. Turn on the Forms Option

You have the option to have a form pop up after your presentation is complete into which users can enter their information to download the presentation and/or learn more about your company.

You can then export these names and follow up accordingly. If you use a marketing automation platform, you can sync these names directly into your database and trigger alerts based on keywords that indicate the user is interested in buying.

10. Add Your Presentations to Your Personal LinkedIn Profile

You can easily embed your presentations on your personal LinkedIn profile for additional views and credibility.

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