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Read more about the article Positioning is Key to Industrial Marketing Success

Positioning is Key to Industrial Marketing Success

  • Post author:djhargrove
  • Post published:December 17, 2020
  • Post category:B2B Marketing/Industrial Marketing

Don’t waste time writing a 5-10 page industry brief about your company that no one is going to read. Mark Pollard, a strategy director and reformed magazine publisher based in…

Continue ReadingPositioning is Key to Industrial Marketing Success

The Jury is Still Out on The Reshoring of US Manufacturing

  • Post author:djhargrove
  • Post published:December 17, 2020
  • Post category:B2B Marketing

The practice of bringing manufacturing back “home” has been greeted with cheers. A recent MIT survey of 108 US-based multinational industrial manufacturing companies with annual sales between $20 million and $25 billion…

Continue ReadingThe Jury is Still Out on The Reshoring of US Manufacturing

Fostering Entrepreneurship in Industrial Marketing

  • Post author:djhargrove
  • Post published:December 17, 2020
  • Post category:Industrial Marketing

Entrepreneurs are the test-bed for the economy…willing to take the risks larger companies won’t. Entrepreneurs fill voids. We see problems that need to be solved, and use our creativity and…

Continue ReadingFostering Entrepreneurship in Industrial Marketing
Read more about the article Industrial Marketing 101: 3 Questions About Your Website

Industrial Marketing 101: 3 Questions About Your Website

  • Post author:djhargrove
  • Post published:December 17, 2020
  • Post category:Industrial Marketing

3 simple questions that will change the way you look at your website. If you’re still using your website as on online brochure, or it’s over two years old, or…

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The Role of Attitude When it Comes to Industrial Marketing

  • Post author:djhargrove
  • Post published:December 17, 2020
  • Post category:Industrial Marketing

Don’t fall into the trap of thinking that you are helpless to circumstances. I’ve written before about the importance of persevering with your industrial marketing endeavors, and my take is…

Continue ReadingThe Role of Attitude When it Comes to Industrial Marketing

Tips for Reviewing Your Industrial Marketing Goals

  • Post author:djhargrove
  • Post published:December 17, 2020
  • Post category:Industrial Marketing

Progress toward your industrial marketing goals shows you what’s working – and what isn’t. So you’re ready to review progress, be it monthly, quarterly, or at year-end. What do you focus…

Continue ReadingTips for Reviewing Your Industrial Marketing Goals
Read more about the article Industrial Marketing 101: Creating Viral Content

Industrial Marketing 101: Creating Viral Content

  • Post author:djhargrove
  • Post published:December 17, 2020
  • Post category:Industrial Marketing

Marketers are chasing that elusive “viral” post to help their brand take off. What can you do to get a head start? Creating articles, stories and images – content –…

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Incorporating Slideshare into Your B2B Marketing Efforts

  • Post author:djhargrove
  • Post published:December 17, 2020
  • Post category:B2B Marketing

Generate quality sales leads by using these Slideshare best practices in your B2B marketing efforts. Slideshare has quickly become a force in the B2B marketing world, touting 60 million visitors monthly. Marketers…

Continue ReadingIncorporating Slideshare into Your B2B Marketing Efforts
Read more about the article Industrial Marketing Plans Should Include Infographics

Industrial Marketing Plans Should Include Infographics

  • Post author:djhargrove
  • Post published:December 17, 2020
  • Post category:Industrial Marketing

Generate and convert quality sales leads; Create compelling infographics. Infographics are the perfect way for manufacturers to spice up their industrial marketing campaigns. They can supplement existing content pieces such…

Continue ReadingIndustrial Marketing Plans Should Include Infographics
Read more about the article 5 Tips for Growing Your Email Industrial Marketing List

5 Tips for Growing Your Email Industrial Marketing List

  • Post author:djhargrove
  • Post published:December 17, 2020
  • Post category:B2B Marketing/Industrial Marketing

Tips to help you grow your email marketing list and boost sales. I’m a big proponent of email marketing. So much so that I’ve written about email marketing being king – the main…

Continue Reading5 Tips for Growing Your Email Industrial Marketing List
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