Fostering Entrepreneurship in Industrial Marketing


Entrepreneurs are the test-bed for the economy…willing to take the risks larger companies won’t.

Entrepreneurs fill voids. We see problems that need to be solved, and use our creativity and skill to provide a solution. Entrepreneurs take on a huge risk, but our drive, ambition and vision is what gets us up every morning.

My firm’s hometown, Cleveland, happens to be the focus of Entrepreneurship Week, a movement started in part by Jon Leonardo, a Raleigh, NC entrepreneur and national start-up advocate.

Each Entrepreneurship Week consists of multi-day conferences that engage local business owners and start-ups, moving from city to city to increase collaboration between contacts.

As reported by,

By increasing collaboration and contacts between the startup community and the business establishment, Leonardo says, the conference can help create jobs.

“It comes down to this: can we grow economic development through entrepreneurship?” he asks.

Most economists agree that new, fast-growing companies create most of America’s jobs, Leonardo argues, and companies are most likely to bloom in regions that support entrepreneurs–people who assume the risk of a business venture.

Many of the clients we work with are entrepreneurs, with their now multi-million dollar companies beginning as a seed of an idea between friends, perhaps grown out of a garage.

Whether guiding a $2 million company or a $200 million one, entrepreneurs always seem to be striving for to be bigger, better, more efficient. There’s a certain intangible quality that enables the business owners and executives that we work with to remain hungry, even in the best of times.

Moreover, CoreElement itself began as a start-up – with roots nearly 20 years deep. We are the product of ambition and the idea that industrial manufacturers needed a little help in adopting the latest marketing technologies.

We realized that the benefits of these powerful tools require a commitment of time and talent that most manufacturers can’t afford on their own. We took the risk that our investment in time and training will benefit both ourselves and our clients.

We understand what it means to work hard to get ahead, and the sacrifices that entrepreneurs make to pursue their passions. Long nights at work? Missing family and friends? All part of the gig, and all worth it when we look back at what we’ve created.

So, during our local Entrepreneurship Week, now is a good time to get energized and remember why many of us choose to become entrepreneurs. Ask yourself what you can do to reignite the passion and dedication that has made industrial manufacturing the engine of growth in our economy which benefits each and every one of us.

Photo credit: spatulated via photopin cc

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