Monitor your ROI, cost per lead / cost per sale using marketing automation. Why do more until you know the true cost of what you’ve already done? Identifying the impact…
If you’re not currently using email as part of your industrial marketing efforts, you should be. There are more than 3.3 billion email accounts worldwide, which is expected to grow…
Email is a top priority when it comes to Market Penetration, Reach and ROI. Though social media marketing often grabs our attention as the “new kid on the block,” the…
Sending SPAM is not just bad business – it’s illegal. Follow these tips to stay squeaky clean. I often write about what industrial marketers should do, but it’s also important to…
Tips to help you grow your email marketing list and boost sales. I’m a big proponent of email marketing. So much so that I’ve written about email marketing being king – the main…
Is your email marketing list part of the core of your industrial marketing plan? It should be. Email marketing is one of the most established B2B marketing tactics out there.…
