Industrial Marketing 101: Trust Matters
A few simple additions to your website will help you convert visitors into customers. I’ve often said that your website is the hub of all of your industrial marketing activity. It houses…
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Planning for Industrial Marketing Success
When B2B marketers don’t have a map, any direction can be the right one. In your industrial marketing pursuits, research is important. Research will tell us where you are and…
Improving Your Industrial Marketing SEO
5 tips that can help boost your B2B marketing page ranking and visibility. For many industrial marketing professionals, search engine optimization (“SEO”) is like a puzzle that can’t be solved.…
5 Points to Consider in Your B2B Marketing Plan
Many industrial manufacturers are so focused on their products that they often put marketing on the back burner. Industrial marketing is vital to the success of manufacturing companies, and your…
Industrial Marketing 101: Getting Back to SEO Basics
Industrial marketing is filled with people, programs, marketing firms and SEO “gurus” that all claim to have the magic bullet that gets your company to the top of the Google…
Visual Content is Key to Industrial Marketing
For most people in industrial marketing, when we think “content,” we think written words. Blogs, white papers, website text, brochures… you name it, it probably has words on it. This…
Playing a Game of Industrial Marketing Hashtag
Taking a little time to find the right hashtag to use is well worth the time and effort. While I’ve spent some effort convincing industrial manufacturers to get involved on…
Uniting Sales and Industrial Marketing with Automation
Bringing industrial marketing closer to sales isn’t difficult; it’s just important. I’ve written before about how companies thrive when sales and marketing departments develop a lasting peace. Many manufacturers think of…
Industrial Marketing 101: Curated Content Builds Your Library
Curating content breaks writers block and generates leads. I’ve written before about how to create viral content for your blog and white papers, but even the best content creators face writers block…
Is Your Industrial Marketing “Old School?”
The technology in your products is top-notch. Shouldn’t your marketing have the same? Industrial manufacturers are traditionally slow to adopt new marketing technology, and our annual international marketing survey confirmed our…