Get More Mileage Out of Your Industrial Marketing Content
When you’re struggling for new content ideas, try these tips to extend the life of your industrial marketing content. Producing quality content on a regular basis can be tough, but the…
Industrial Marketing 101: Your (Company’s) Blog
Your company needs a blog, but don’t worry if you don’t have one; they’re nothing to be afraid of. Creating and maintaining a blog offers you the opportunity to establish yourself…
Positioning is Key to Industrial Marketing Success
Don’t waste time writing a 5-10 page industry brief about your company that no one is going to read. Mark Pollard, a strategy director and reformed magazine publisher based in…
The Equimarginal Principle and Industrial Marketing
Does the equimarginal principle guide the spending of your industrial marketing resources? We all recognize the costs of the things we do, but what about the costs of the things we…
Do You Have the Budget, Time and Perseverance for Industrial Marketing?
If you’re lacking any of the Big 3 – budget, time and perseverance – industrial marketing success is probably not in your cards. In order to achieve success, you must…
Is Your Marketing Technology Keeping Up with the Times?
Is your marketing technology and automation advancing at the same pace as your products and processes? Manufacturers often invest significant sums of money in technology that will improve the quality…
Industrial Marketing Basics: Are You Doing More with Less?
At a time when companies are reluctant to add payroll, industrial marketing automation helps manufacturers add capacity. Advances in automation aren’t just for manufacturing anymore. Automation will soon become mainstream…
Is Fracking Revitalizing US Manufacturing?
There has been lot of speculation about the strength of US manufacturing. One bright spot has been the shale oil boom. A hot topic among politicians, environmentalists and concerned citizens,…
Industrial Marketing: Are You Looking for an Advisor or a Waiter?
When the conversation turns into a one-way street, you aren’t asking for help – you’re asking for trouble. With industrial marketing, the relationship between an advisor and their client works…
The Industrial Marketing Generational Gap
One size does not fit all when it comes to your industrial marketing messages and channels. Your market can be split a number of different ways – by gender, geography,…