Is Fracking Revitalizing US Manufacturing?
There has been lot of speculation about the strength of US manufacturing. One bright spot has been the shale oil boom. A hot topic among politicians, environmentalists and concerned citizens,…
Industrial Marketing: Are You Looking for an Advisor or a Waiter?
When the conversation turns into a one-way street, you aren’t asking for help – you’re asking for trouble. With industrial marketing, the relationship between an advisor and their client works…
The Industrial Marketing Generational Gap
One size does not fit all when it comes to your industrial marketing messages and channels. Your market can be split a number of different ways – by gender, geography,…
The Jury is Still Out on The Reshoring of US Manufacturing
The practice of bringing manufacturing back “home” has been greeted with cheers. A recent MIT survey of 108 US-based multinational industrial manufacturing companies with annual sales between $20 million and $25 billion…
Industrial Marketers Should Emulate Social (Media) CEOs
Social media has gone from being a novelty to become a key tool for industrial marketers. Companies have become more productive with their social media efforts, discovering its true utility…
Industrial Marketing Lead Generation
There is an alternate to making cold calls for industrial marketers: automated lead generation. According to a recent DemandGen Report, the buyer / seller dance is now initiated by the buyer…
Incorporating Twitter Into Your Industrial Marketing Campaign
Twitter is not a technology. It is a conversation. And it’s happening with or without you. As it relates to adopting Twitter into their marketing activity, it seems most (but…
5 Tips for Stepping Up Your Industrial Marketing Lead Conversions
Marketing automation turns your prospects into paying customers…quicker. We’ve been conducting an international survey here at CoreElement, and peering through the preliminary data, one thing stands out to me: B2B marketers…
Industrial Marketing 101: Price is Rarely the Real Issue
Solve the problem, maintain respectable margins and gain a customer. For most manufacturers, it doesn’t necessarily matter how well you do on price, as long as you are in the…
Out of the Cold: Warm Calling in Industrial Marketing
Gather data and learn the needs of your prospects – all before picking up the phone. I’ve written plenty about the plethora of data available to marketers in the age of “big…