Industrial Marketing Basics: 5 Items Every Industrial Website Needs


When was the last time you took a really good look at your own website? Chances are, not too recently, and not to critically.

Let’s take a look to make sure you have the following items every good industrial manufacturing website should have.

Your website is one of the pillars of your industrial marketing plan. If you are looking to redesign your website or update your current one, this post is for you. They may seem obvious, but I see these items missing from a number of sites that are brought to CoreElement for us to work on.

1. A Complete (and Accurate) List of Your Products and Services

I know things change over time. When you no longer sell a particular screw or now include 316 stainless as an option, your website must reflect that. When we talk with clients about their product lines, more often than not, we uncover items that they make or sell that are  not published.

2. A Reason to Come Back

Fresh content, videos, a newsletter, your blog – all good reasons for someone to want to come back to your site. Your website should be a place that entices a user to come back on a regular basis. Think like your audience – identify their interests and make them part of your website.

3. Your Contact Information

I know, obvious right? I find myself, like millions of others, using the internet as a phone book. Your phone number should be easy to find. A visitor with a question will want to pick up the phone and talk to a person. A customer may want to call you while on your site, but they can’t if they are unable to find your number.

4. Company Information

Many of our clients are amazed at the number of visitors they get to their About Us page. People want to know that you are real. They want to see people. Telling your story helps to build credibility and will help to distinguish you from a competitor.

5. Certifications

Are you ISO Certified? Your customers know that it is important, what this means and what you have to go through to earn it. Specific certification can help you target your specific audience.

This all seems obvious, right? Right, but take a few moments, visit your website and make sure these items are on there. If not, we’re not surprised – we see it all the time.

In industrial marketing, a company’s website is often the centerpiece of a successful plan. Consider adding any missing information in your next site update. Your visitors will thank you.

Photo credit: Daniel*1977 via photopin cc

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