Does Social Media have a Place in Industrial Marketing?
Early adopters have proven Social Media to be viable for B2B marketers – the window of opportunity is now. Social media marketing has traditionally been thought of as a tool…
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Planning for Industrial Marketing Success
When B2B marketers don’t have a map, any direction can be the right one. In your industrial marketing pursuits, research is important. Research will tell us where you are and…
Industrial Marketing 101: Getting Back to SEO Basics
Industrial marketing is filled with people, programs, marketing firms and SEO “gurus” that all claim to have the magic bullet that gets your company to the top of the Google…
Visual Content is Key to Industrial Marketing
For most people in industrial marketing, when we think “content,” we think written words. Blogs, white papers, website text, brochures… you name it, it probably has words on it. This…
Playing a Game of Industrial Marketing Hashtag
Taking a little time to find the right hashtag to use is well worth the time and effort. While I’ve spent some effort convincing industrial manufacturers to get involved on…
Uniting Sales and Industrial Marketing with Automation
Bringing industrial marketing closer to sales isn’t difficult; it’s just important. I’ve written before about how companies thrive when sales and marketing departments develop a lasting peace. Many manufacturers think of…
B2B Lead Generation with Your Industrial Marketing Content Hub
Your website isn’t what it used to be. Produce more leads with a content marketing approach. With 40% of industrial manufacturers considering their website to be a lead generator, but only…