Marketing Automation Helps Track Your Industrial Marketing Efforts
Monitor your ROI, cost per lead / cost per sale using marketing automation. Why do more until you know the true cost of what you’ve already done? Identifying the impact…
The Power of Email in Industrial Marketing
If you’re not currently using email as part of your industrial marketing efforts, you should be. There are more than 3.3 billion email accounts worldwide, which is expected to grow…
Two facing laptops with an arm emerging from each screen and shaking hands on a white background
7 Reasons Why Email is King in Industrial Marketing
Email is a top priority when it comes to Market Penetration, Reach and ROI. Though social media marketing often grabs our attention as the “new kid on the block,” the…
CAN the SPAM in Your Industrial Marketing
Sending SPAM is not just bad business – it’s illegal. Follow these tips to stay squeaky clean. I often write about what industrial marketers should do, but it’s also important to…
5 Tips for Growing Your Email Industrial Marketing List
Tips to help you grow your email marketing list and boost sales. I’m a big proponent of email marketing. So much so that I’ve written about email marketing being king – the main…
Industrial Marketing 101: Your Email Marketing List
Is your email marketing list part of the core of your industrial marketing plan? It should be. Email marketing is one of the most established B2B marketing tactics out there.…