Marketing automation aligns your interests with those of your sales reps and distributors. At CoreElement, we conduct an international industrial marketing survey to gauge the state of manufacturers’ marketing programs.…
Marketing automation helps you collect data on your prospects like never before, helping you identify the real issues. Based on responses to our annual industrial marketing survey, one of the…
Bringing industrial marketing closer to sales isn’t difficult; it’s just important. I’ve written before about how companies thrive when sales and marketing departments develop a lasting peace. Many manufacturers think of…
The technology in your products is top-notch. Shouldn’t your marketing have the same? Industrial manufacturers are traditionally slow to adopt new marketing technology, and our annual international marketing survey confirmed our…
60% of industrial marketers are unhappy with their lead conversion rate, yet 45% are unaware of marketing automation. Cold calling is becoming a thing of the past in industrial marketing,…