Are Trade Shows Worthy of Your Industrial Marketing Dollars?
Depending on your trade or market segment, trade shows may be quickly becoming a thing of the past. Are you throwing money down a hole by exhibiting? Participating in a…
The Power of Email in Industrial Marketing
If you’re not currently using email as part of your industrial marketing efforts, you should be. There are more than 3.3 billion email accounts worldwide, which is expected to grow…
Industrial Marketing Basics: Content as a Concept
Content marketing should be the core of your industrial marketing strategy. Content is the latest evolution of marketing. It is at the heart of what we do to be found…
Positioning is Key to Industrial Marketing Success
Don’t waste time writing a 5-10 page industry brief about your company that no one is going to read. Mark Pollard, a strategy director and reformed magazine publisher based in…
Do You Have the Budget, Time and Perseverance for Industrial Marketing?
If you’re lacking any of the Big 3 – budget, time and perseverance – industrial marketing success is probably not in your cards. In order to achieve success, you must…
How to Build Your Industrial Marketing Dashboard
Dashboards: Measurement, accountability and effectiveness for all your industrial marketing efforts. I’ve written before about making SMART goals to find industrial marketing success – goals which are specific, measurable, attainable, realistic and…
HSI
Planning for Industrial Marketing Success
When B2B marketers don’t have a map, any direction can be the right one. In your industrial marketing pursuits, research is important. Research will tell us where you are and…
5 Points to Consider in Your B2B Marketing Plan
Many industrial manufacturers are so focused on their products that they often put marketing on the back burner. Industrial marketing is vital to the success of manufacturing companies, and your…