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      • Bob Parina
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Read more about the article Are Trade Shows Worthy of Your Industrial Marketing Dollars?

Are Trade Shows Worthy of Your Industrial Marketing Dollars?

  • Post author:djhargrove
  • Post published:December 17, 2020
  • Post category:Industrial Marketing

Depending on your trade or market segment, trade shows may be quickly becoming a thing of the past. Are you throwing money down a hole by exhibiting? Participating in a…

Continue ReadingAre Trade Shows Worthy of Your Industrial Marketing Dollars?
Read more about the article The Power of Email in Industrial Marketing

The Power of Email in Industrial Marketing

  • Post author:djhargrove
  • Post published:December 17, 2020
  • Post category:Industrial Marketing

If you’re not currently using email as part of your industrial marketing efforts, you should be. There are more than 3.3 billion email accounts worldwide, which is expected to grow…

Continue ReadingThe Power of Email in Industrial Marketing
Read more about the article Industrial Marketing Basics: Content as a Concept

Industrial Marketing Basics: Content as a Concept

  • Post author:djhargrove
  • Post published:December 17, 2020
  • Post category:Industrial Marketing

Content marketing should be the core of your industrial marketing strategy. Content is the latest evolution of marketing. It is at the heart of what we do to be found…

Continue ReadingIndustrial Marketing Basics: Content as a Concept
Read more about the article Positioning is Key to Industrial Marketing Success

Positioning is Key to Industrial Marketing Success

  • Post author:djhargrove
  • Post published:December 17, 2020
  • Post category:B2B Marketing/Industrial Marketing

Don’t waste time writing a 5-10 page industry brief about your company that no one is going to read. Mark Pollard, a strategy director and reformed magazine publisher based in…

Continue ReadingPositioning is Key to Industrial Marketing Success
Read more about the article Do You Have the Budget, Time and Perseverance for Industrial Marketing?

Do You Have the Budget, Time and Perseverance for Industrial Marketing?

  • Post author:djhargrove
  • Post published:December 17, 2020
  • Post category:Industrial Marketing

If you’re lacking any of the Big 3 – budget, time and perseverance – industrial marketing success is probably not in your cards. In order to achieve success, you must…

Continue ReadingDo You Have the Budget, Time and Perseverance for Industrial Marketing?
Read more about the article How to Build Your Industrial Marketing Dashboard

How to Build Your Industrial Marketing Dashboard

  • Post author:djhargrove
  • Post published:December 17, 2020
  • Post category:Industrial Marketing

Dashboards: Measurement, accountability and effectiveness for all your industrial marketing efforts. I’ve written before about making SMART goals to find industrial marketing success – goals which are specific, measurable, attainable, realistic and…

Continue ReadingHow to Build Your Industrial Marketing Dashboard
Read more about the article Planning for Industrial Marketing Success
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Planning for Industrial Marketing Success

  • Post author:djhargrove
  • Post published:December 17, 2020
  • Post category:Industrial Marketing

When B2B marketers don’t have a map, any direction can be the right one. In your industrial marketing pursuits, research is important. Research will tell us where you are and…

Continue ReadingPlanning for Industrial Marketing Success
Read more about the article 5 Points to Consider in Your B2B Marketing Plan

5 Points to Consider in Your B2B Marketing Plan

  • Post author:djhargrove
  • Post published:December 17, 2020
  • Post category:Industrial Marketing

Many industrial manufacturers are so focused on their products that they often put marketing on the back burner. Industrial marketing is vital to the success of manufacturing companies, and your…

Continue Reading5 Points to Consider in Your B2B Marketing Plan

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