Industrial Marketing 101: Creating Viral Content
Marketers are chasing that elusive “viral” post to help their brand take off. What can you do to get a head start? Creating articles, stories and images – content –…
Industrial Marketing 101: Getting Personal on Social Media
Finding your voice on Twitter helps put a face to your company. More and more industrial manufacturers are finding their way onto Twitter, realizing that it’s just as important a tool…
5 Social Media Mistakes to Avoid in Industrial Marketing
Save time and frustration when it comes to your social media program. As more and more manufacturers are realizing that social media needs be a key tenet of any industrial marketing…
Incorporating Slideshare into Your B2B Marketing Efforts
Generate quality sales leads by using these Slideshare best practices in your B2B marketing efforts. Slideshare has quickly become a force in the B2B marketing world, touting 60 million visitors monthly. Marketers…
Industrial Marketing Plans Should Include Infographics
Generate and convert quality sales leads; Create compelling infographics. Infographics are the perfect way for manufacturers to spice up their industrial marketing campaigns. They can supplement existing content pieces such…
5 Tips for Growing Your Email Industrial Marketing List
Tips to help you grow your email marketing list and boost sales. I’m a big proponent of email marketing. So much so that I’ve written about email marketing being king – the main…
Editorial Calendars Drive Industrial Marketing Content
Attract high-quality prospects by producing high-quality marketing content. I’ll admit, it’s difficult for B2B marketers to produce consistent, quality industrial marketing content that appeals to their prospects. Deadlines are often…
Industrial Marketing 101: Avoiding Social Media Disasters
As social media marketing continues to explode into the B2B segment, mistakes are becoming harder to avoid. I often write tips or give instructions on what you should be doing when it…
Pay to Play on Social Media in Industrial Marketing?
Paying for promotion on social media can be tempting – but when does it make financial sense? Whether you’re a social media novice or have an established comprehensive strategy as…
Does Social Media have a Place in Industrial Marketing?
Early adopters have proven Social Media to be viable for B2B marketers – the window of opportunity is now. Social media marketing has traditionally been thought of as a tool…