The Latest from an Industrial Marketing Dream(force)
A firsthand view of the ultimate conference for B2C and B2B marketers. Every now and then it’s nice to get out of Cleveland, and this week I had the opportunity…
How to Build Your Industrial Marketing Dashboard
Dashboards: Measurement, accountability and effectiveness for all your industrial marketing efforts. I’ve written before about making SMART goals to find industrial marketing success – goals which are specific, measurable, attainable, realistic and…
Industrial Marketing 101: 3 Questions About Your Website
3 simple questions that will change the way you look at your website. If you’re still using your website as on online brochure, or it’s over two years old, or…
The Role of Attitude When it Comes to Industrial Marketing
Don’t fall into the trap of thinking that you are helpless to circumstances. I’ve written before about the importance of persevering with your industrial marketing endeavors, and my take is…
Tips for Reviewing Your Industrial Marketing Goals
Progress toward your industrial marketing goals shows you what’s working – and what isn’t. So you’re ready to review progress, be it monthly, quarterly, or at year-end. What do you focus…
Industrial Marketing Automation Improves Rep and Distributor Performance
Marketing automation aligns your interests with those of your sales reps and distributors. At CoreElement, we conduct an international industrial marketing survey to gauge the state of manufacturers’ marketing programs.…
Industrial Marketing 101: You Do Not Have to Sell on Price
Marketing automation helps you collect data on your prospects like never before, helping you identify the real issues. Based on responses to our annual industrial marketing survey, one of the…
10 Ways to Promote Your Industrial Marketing Content
Writing good content is only half the battle in industrial marketing – the other half is promoting the heck out of it. Over at SocialMouths, Pratik Dholakiya had a great post regarding poor…
Industrial Marketing 101: ManageFlitter Saves Social Media Time
Using ManageFlitter makes your Twitter social media marketing easier. At CoreElement, we perform an annual survey of industrial marketing professionals, and responses frequently indicate that manufacturers find social media to be…
CAN the SPAM in Your Industrial Marketing
Sending SPAM is not just bad business – it’s illegal. Follow these tips to stay squeaky clean. I often write about what industrial marketers should do, but it’s also important to…