Improve Your Industrial Marketing Lead Conversion Rate
60% of industrial marketers are unhappy with their lead conversion rate, yet 45% are unaware of marketing automation. Cold calling is becoming a thing of the past in industrial marketing,…
Industrial Marketing 101: Using the Right Keywords
Doing the research and developing the right keywords is what makes industrial marketing work. You could have the Mona Lisa of industrial products, but if you can’t be found in…
Industrial Manufacturers Behind the Times With Social Media
According to our B2B marketing survey, it should not take much to get ahead of your competition. Manufacturers continue to incorporate social media into their overall industrial marketing programs, but…
Attracting and Selling to Qualified Leads
Close more sales by identifying and focusing on quality leads. When it comes to manufacturing companies, I find that many struggle with meeting their sales goals because they are looking…
Is Your Website An Industrial Marketing Contradiction?
Your website used to generate leads. Today, not so much. You know that your website is outdated, but you’re not doing anything about it. See a problem here? There are…
Industrial Marketing 101: Your Email Marketing List
Is your email marketing list part of the core of your industrial marketing plan? It should be. Email marketing is one of the most established B2B marketing tactics out there.…
B2B Lead Generation with Your Industrial Marketing Content Hub
Your website isn’t what it used to be. Produce more leads with a content marketing approach. With 40% of industrial manufacturers considering their website to be a lead generator, but only…
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