Bringing industrial marketing closer to sales isn’t difficult; it’s just important. I’ve written before about how companies thrive when sales and marketing departments develop a lasting peace. Many manufacturers think of…
Curating content breaks writers block and generates leads. I’ve written before about how to create viral content for your blog and white papers, but even the best content creators face writers block…
The technology in your products is top-notch. Shouldn’t your marketing have the same? Industrial manufacturers are traditionally slow to adopt new marketing technology, and our annual international marketing survey confirmed our…
60% of industrial marketers are unhappy with their lead conversion rate, yet 45% are unaware of marketing automation. Cold calling is becoming a thing of the past in industrial marketing,…
Doing the research and developing the right keywords is what makes industrial marketing work. You could have the Mona Lisa of industrial products, but if you can’t be found in…
According to our B2B marketing survey, it should not take much to get ahead of your competition. Manufacturers continue to incorporate social media into their overall industrial marketing programs, but…
Close more sales by identifying and focusing on quality leads. When it comes to manufacturing companies, I find that many struggle with meeting their sales goals because they are looking…
Your website used to generate leads. Today, not so much. You know that your website is outdated, but you’re not doing anything about it. See a problem here? There are…
Is your email marketing list part of the core of your industrial marketing plan? It should be. Email marketing is one of the most established B2B marketing tactics out there.…
Your website isn’t what it used to be. Produce more leads with a content marketing approach. With 40% of industrial manufacturers considering their website to be a lead generator, but only…