Positioning is Key to Industrial Marketing Success
Don’t waste time writing a 5-10 page industry brief about your company that no one is going to read. Mark Pollard, a strategy director and reformed magazine publisher based in…
The Jury is Still Out on The Reshoring of US Manufacturing
The practice of bringing manufacturing back “home” has been greeted with cheers. A recent MIT survey of 108 US-based multinational industrial manufacturing companies with annual sales between $20 million and $25 billion…
Incorporating Slideshare into Your B2B Marketing Efforts
Generate quality sales leads by using these Slideshare best practices in your B2B marketing efforts. Slideshare has quickly become a force in the B2B marketing world, touting 60 million visitors monthly. Marketers…
5 Tips for Growing Your Email Industrial Marketing List
Tips to help you grow your email marketing list and boost sales. I’m a big proponent of email marketing. So much so that I’ve written about email marketing being king – the main…
Industrial Manufacturers Behind the Times With Social Media
According to our B2B marketing survey, it should not take much to get ahead of your competition. Manufacturers continue to incorporate social media into their overall industrial marketing programs, but…