Do You Have the Budget, Time and Perseverance for Industrial Marketing?
If you’re lacking any of the Big 3 – budget, time and perseverance – industrial marketing success is probably not in your cards. In order to achieve success, you must…
Is Your Marketing Technology Keeping Up with the Times?
Is your marketing technology and automation advancing at the same pace as your products and processes? Manufacturers often invest significant sums of money in technology that will improve the quality…
Industrial Marketing Basics: Are You Doing More with Less?
At a time when companies are reluctant to add payroll, industrial marketing automation helps manufacturers add capacity. Advances in automation aren’t just for manufacturing anymore. Automation will soon become mainstream…
Is Fracking Revitalizing US Manufacturing?
There has been lot of speculation about the strength of US manufacturing. One bright spot has been the shale oil boom. A hot topic among politicians, environmentalists and concerned citizens,…
Industrial Marketing: Are You Looking for an Advisor or a Waiter?
When the conversation turns into a one-way street, you aren’t asking for help – you’re asking for trouble. With industrial marketing, the relationship between an advisor and their client works…
The Industrial Marketing Generational Gap
One size does not fit all when it comes to your industrial marketing messages and channels. Your market can be split a number of different ways – by gender, geography,…
Industrial Marketing Lead Generation
There is an alternate to making cold calls for industrial marketers: automated lead generation. According to a recent DemandGen Report, the buyer / seller dance is now initiated by the buyer…
5 Tips for Stepping Up Your Industrial Marketing Lead Conversions
Marketing automation turns your prospects into paying customers…quicker. We’ve been conducting an international survey here at CoreElement, and peering through the preliminary data, one thing stands out to me: B2B marketers…
Industrial Marketing 101: Price is Rarely the Real Issue
Solve the problem, maintain respectable margins and gain a customer. For most manufacturers, it doesn’t necessarily matter how well you do on price, as long as you are in the…
Out of the Cold: Warm Calling in Industrial Marketing
Gather data and learn the needs of your prospects – all before picking up the phone. I’ve written plenty about the plethora of data available to marketers in the age of “big…