Using ManageFlitter makes your Twitter social media marketing easier. At CoreElement, we perform an annual survey of industrial marketing professionals, and responses frequently indicate that manufacturers find social media to be…
Sending SPAM is not just bad business – it’s illegal. Follow these tips to stay squeaky clean. I often write about what industrial marketers should do, but it’s also important to…
Marketers are chasing that elusive “viral” post to help their brand take off. What can you do to get a head start? Creating articles, stories and images – content –…
Finding your voice on Twitter helps put a face to your company. More and more industrial manufacturers are finding their way onto Twitter, realizing that it’s just as important a tool…
Save time and frustration when it comes to your social media program. As more and more manufacturers are realizing that social media needs be a key tenet of any industrial marketing…
Generate and convert quality sales leads; Create compelling infographics. Infographics are the perfect way for manufacturers to spice up their industrial marketing campaigns. They can supplement existing content pieces such…
Tips to help you grow your email marketing list and boost sales. I’m a big proponent of email marketing. So much so that I’ve written about email marketing being king – the main…
Attract high-quality prospects by producing high-quality marketing content. I’ll admit, it’s difficult for B2B marketers to produce consistent, quality industrial marketing content that appeals to their prospects. Deadlines are often…
Early adopters have proven Social Media to be viable for B2B marketers – the window of opportunity is now. Social media marketing has traditionally been thought of as a tool…
A few simple additions to your website will help you convert visitors into customers. I’ve often said that your website is the hub of all of your industrial marketing activity. It houses…