Those who can best navigate the waters will be the ones who utilize industrial marketing automation. Your business is swimming in an ever-expanding sea of data. Marketing automation leverages your…
Monitor your ROI, cost per lead / cost per sale using marketing automation. Why do more until you know the true cost of what you’ve already done? Identifying the impact…
As customers expect a tailored sales experience, automated industrial marketing will help you personalize like a pro and put you ahead of your competition. Econsultancy, a leading source of independent…
The tactics that marketers are using today will be different six months from now. Are you prepared? We’ve all heard the old adage that “the only thing constant is change.”…
Sales and industrial marketing departments share a common goal, so why feud? Marketing automation keeps the peace. Ultimately, your sales department and a marketing department have the same goal: generating…
Is your marketing technology and automation advancing at the same pace as your products and processes? Manufacturers often invest significant sums of money in technology that will improve the quality…
At a time when companies are reluctant to add payroll, industrial marketing automation helps manufacturers add capacity. Advances in automation aren’t just for manufacturing anymore. Automation will soon become mainstream…
There is an alternate to making cold calls for industrial marketers: automated lead generation. According to a recent DemandGen Report, the buyer / seller dance is now initiated by the buyer…
Marketing automation turns your prospects into paying customers…quicker. We’ve been conducting an international survey here at CoreElement, and peering through the preliminary data, one thing stands out to me: B2B marketers…
Gather data and learn the needs of your prospects – all before picking up the phone. I’ve written plenty about the plethora of data available to marketers in the age of “big…