A basic understanding of Social Media and Search Engine Optimization can pay dividends to your industrial marketing strategy.
If you’re looking to boost your website visibility, social media should become an integral part of your marketing campaign. Google, the king of search, strives to pair searchers with exceptional sites. Many Search Engine Optimization (SEO) factors affect website rankings in search results, but social media is quickly rising in influence.
Social platforms provide the opportunity for businesses to share fresh, quality information, as well as participate in conversations, gain likes, tweets and shares. All of this adds to your online authority and increases your relevance in the eyes of search engines.
Here are some social strategies to help boost your SEO efforts:
Quality content – You will build relevance and gain trust through publishing fresh, original, high-quality, up-to-date content. As your audience grows, so will your SEO rankings.
Shared content – Promote articles, press releases and news via social media. Write a blog. Tweet about it. Post it on Facebook, LinkedIn and Google+. Yes, this activity does apply to industrial manufacturers too!
80/20 rule – Your content should include 80% from relevant industry sources, and 20% about your specific products or services.
Interaction – Engage your followers. Contribute to conversations. Encourage sharing, liking, retweeting of content – and do the same for those you follow. Referrals, shares and retweets will help leverage your content for greater visibility in searches.
Consistency – Maintaining a consistent, ongoing program will give visitors a reason to keep coming back.
Tracking – As with any marketing program, it’s important to measure results and see which campaigns are working best for your business.
No one can say for sure exactly how social will ultimately affect search engine optimization, but it’s quite clear that social’s role will become increasingly influential in search rankings. Establishing an effective, ongoing social media program now will help your rankings down the road.
Are you conscious of your SEO rankings? What social media strategies do you incorporate into your marketing efforts? Feel free to leave comments below.