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B2B Lead Generation with Your Industrial Marketing Content Hub

Your website isn’t what it used to be. Produce more leads with a content marketing approach. With 40% of industrial manufacturers considering their website to be a lead generator, but only about 20% of these companies generating a high volume of leads with their website (according to our latest international marketing survey), manufacturers are coming
  • 20 May, 2014
  • Posted by Bob Parina
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Fostering Entrepreneurship in Industrial Marketing

Entrepreneurs are the test-bed for the economy…willing to take the risks larger companies won’t. Entrepreneurs fill voids. We see problems that need to be solved, and use our creativity and skill to provide a solution. Entrepreneurs take on a huge risk, but our drive, ambition and vision is what gets us up every morning. My
  • 27 Jan, 2014
  • Posted by coreElem3nt
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The Jury is Still Out on The Reshoring of US Manufacturing

The practice of bringing manufacturing back “home” has been greeted with cheers. A recent MIT survey of 108 US-based multinational industrial manufacturing companies with annual sales between $20 million and $25 billion and multichannel operations found that 14% of them definitely planned to move some manufacturing back to the US market. So what’s going on
  • 27 Jan, 2014
  • Posted by coreElem3nt
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Positioning is Key to Industrial Marketing Success

Don’t waste time writing a 5-10 page industry brief about your company that no one is going to read. Mark Pollard, a strategy director and reformed magazine publisher based in New York, writes in his blog that positioning is often extremely difficult for some companies: A big part of what I do for a living
  • 21 Jan, 2014
  • Posted by coreElem3nt
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